Produsele de frumusete din surse sustenabile sunt un mod de a ingriji nu numai frumusetea personala, ci si pe cea a mediului inconjurator.
Our mission is to inspire you
Sensus
The value of our products is in our territory
We recognize what we are in our territory, for this reason our products are formulated with water and active ingredients with a marked connotation of our land.We work constantly to ensure that our production complies with our ethical principles and environmental sustainability.
We give value to your salon
Every year we invite our partners to fascinating locations around the world.We express and transmit our sense of belonging telling us through moments of inspiration.
Two souls, one passion: beauty
alterego
The story of Alter Ego Italy is the story of a family, a passion and an all-Italian mission, made up of love for details, important raw materials and high quality standards since 1988.
In Alter Ego Italy we bring together two important choices for the professional salon: effectiveness and kindness, performance and sustainability. A vision that meets the needs of the contemporary adult woman, who wants to be beautiful and sophisticated, but at the same time feels the urgency of a greener life.
We are moving in an increasingly sustainable research direction, where the aspiration to beauty becomes inseparable from attention to the environment and people.
This is why we develop highly performing products and technologies to enhance our beauty, but at the same time kind with the environment and human beings.
Sensus
THE VALUE OF OUR PRODUCTS IS IN OUR TERRITORY
We recognize what we are in our territory, for this reason our products are formulated with water and active ingredients with a marked connotation of our land.We work constantly to ensure that our production complies with our ethical principles and environmental sustainability.
WE GIVE VALUE TO YOUR SALON
Every year we invite our partners to fascinating locations around the world.
We express and transmit our sense of belonging telling us through moments of inspiration.
ALTEREGO
The story of Alter Ego Italy is the story of a family, a passion and an all-Italian mission, made up of love for details, important raw materials and high quality standards since 1988.
In Alter Ego Italy we bring together two important choices for the professional salon: effectiveness and kindness, performance and sustainability. A vision that meets the needs of the contemporary adult woman, who wants to be beautiful and sophisticated, but at the same time feels the urgency of a greener life.
We are moving in an increasingly sustainable research direction, where the aspiration to beauty becomes inseparable from attention to the environment and people.
This is why we develop highly performing products and technologies to enhance our beauty, but at the same time kind with the environment and human beings.
